Search Engine Optimization (SEO)
Search Engine Optimization (SEO) involves marketing and fine-tuning of your website to help it appear higher in the list of results on Google, Bing, Yahoo & other major search engines.
With millions of searched daily on Google alone, businesses need to focus on the first page of results in order to bring significant traffic to your website & eventually more business to you. We start by doing an extensive analysis of your website, we then determine a specific package that can be customized according to the number of keywords/phrases.
We then analyze the keywords and phrases that will help your business and the work needed to bring your site to the front pages of Google.
We will make adjustments to your current website making it as search engine friendly as possible for the terms we’re targeting. We will fix any errors that may be preventing rankings and make necessary design / development-related changes to your website to help boost your position at no extra cost.
Our SEO packages also include;
- Directory Submission
It refers to the process of adding your website to a web directory. The directory submission process involves submitting your website URL along with other details of your website to the most appropriate category. Having many links to your website on the web is like signboards on the road. Links to your website on the web servers act as the traveling path to your website. The more the links means more are the chances that the prospects will stumble upon your site.
- Keyword Analysis
It is the starting point and basis of search marketing campaigns. Keywords analysis helps to increase conversions, find new markets, and optimize spend, but it requires time-consuming examination and decision making.
- Link Building
Link Building is the act of creating inbound links to one’s own website.
This can be done by reciprocal links, being listed in newsletters, directories, search engines, etc. The challenge is to find links from good pages that are related to the keywords.
- Google Analytics
Our SEO program comes with a free installation of Google Analytics into your website. This allows you to monitor increases in traffic to your site on a daily basis. In addition, you will receive reports via email every month detailing your current ranking position for all keywords and phrases on the campaign.
- Competitor Analysis
In order to compete, you need to know what your competition is doing. The purpose of the competitive analysis is to determine the strengths and weaknesses of the competitors within your market. In Short, competitive analysis helps you in better understanding what your competitors are doing. This involves your assistance in targeting your competitors